50 Cent is such a softie. Don't be fooled by the "I was shot 9 times" braggadocio, Curtis "50 Cent" Jackson has enlisted the help of other mega artists like Justin Bieber, Usher and Lady Gaga to help end starvation in Africa.
Earlier in August, 50 Cent launched an energy drink called "Street King" where a portion of the proceeds would go to providing a daily meal to an underprivileged child around the world. This drink/philanthropy initiative is the first step in Fiddy's mission statement to feed a billion people in Africa by 2016.
"I want to impact people's lives more. I created a new goal for myself, I want to feed a billion people in Africa over the next 5 years." says 50.
The drink just launched this month in flavors like Orange Mango and Grape. While the drink only retails between $2.49 and $2.99, he says the drinks have already generated enough sales to feed 2.5 million kids in Africa. But he's hoping to attract more celeb endorsers so he can reach his goal of a billion.
"It sold out, the first 4,000 shipments in stores in like, 50 states, is sold out...and I was being conservative, because of the actual pre-orders, I was actually able to feed 2.5 million and I already have interest expressed by people like Usher, Justin Bieber, Lady Gaga, Drake...so we're looking forward to building bigger and better things," says the rapper.
His drinks sounds pretty good. Like 5-hour-energy-drinks but without the stupid commercials, Street King is an energy shot as opposed to a Redbull type drink. They are made with 100 percent natural flavors, no artificial colors and made with a natural source of caffeine. In addition, each shot has no calories, carbohydrates or sugar, and is fortified with gingko biloba and vitamins.
His website touts that "1 shot helps feed 1 child," through a partnership with the United Nations World Food Programme, the world's largest humanitarian organization addressing hunger worldwide.
I don't doubt that Gaga won't want to participate. She may wear raw food on her for fashion, but that doesn't mean she doesn't want to help those who have none (for eating or wearing, she doesn't discriminate).
Lady Gaga and Coldplay are teaming up to perform at a Children in Need benefit concert in November in Manchester, England. Justin Bieber is also very philanthropic. He's been a dedicated supporter of Pencils of Promise, an organization which helps to build schools and increases educational opportunities across the globe.