Jay Z and Solange Elevator Fight was Staged to Boost On The Run Tour Sales

August 28, 2014 By:
Jay Z and Solange Elevator Fight was Staged to Boost On The Run Tour Sales
Image By: Getty Images / Christopher Polk

Beyoncé's dad Mathew Knowles ended all speculation about the Jay Z and Solange elevator incident by opening up to a Houston radio program. 

"There's a tour going on. So you have to sometimes ignite that tour, it's called a Jedi mind trick. The Jedi mind trick fools you a lot of the time. Everybody’s talking about it, ticket sales went up. Solange’s album sales went up 200 per cent."

WTF? 

Are we buying this? Did he make all this up just to end all the rumors? Or could it actually be true? We're not too sure… but hey the Knowles family are winning. Beyoncé is the most important celebrity in the world. The On the Run tour is in the running to be one of the highest grossing tours ever, and Solange's album sales are at an all-time high.