Britney's Cheesy Music Video Explained!

February 22, 2011 By:
Britney's Cheesy Music Video Explained!

If you watched Britney Spears’ new music video, "Hold It Against Me" you were probably a bit confused.

The whole thing felt more like a commercial for Sony, her perfume and rather than an actual music video. There was absolutely no subtly in their product placement and now we know why.

Full Britney Spears 'Hold It Against Me' Music Video

According to TMZ, Britney netted $500,000 for various product placements.

The most obvious had to be the dating site, who reportedly forked over six figures to be featured in Brit Brit’s video.

It was a good investment for them since they’ve had a 20% boost in traffic since the day the video premiered.