And this is how it’s done. Most artists have to go on a promotional tour months before they release their album. Not Eminem.
Eminem didn’t do any press for his new album ‘Bad Meets Evil’ with rapper Royce Da 5’9” and it debuted at number one knocking Adele from the top spot.
‘Bad Meets Evil’ sold 171,000 in its first week to steal the Billboard 200 top spot from 11-year-old singing sensation Jackie Evancho, who enters the new chart at two with Dream With Me.
Before that Adele had dominated the charts for months with her album ‘21’.
Just last year he spent seven weeks at the top of the charts with ‘Recovery’ even though he didn’t do much press for that album too. Unless you count making a Kim Kardashian joke as press.