Kylie Minogue premiered a new music video called “Flower” today and it’s a complicated situation for me. I don't know, maybe I just was never really crazy about flowers like Kylie's fans are, who "unlocked" the video after they tweeted the #kylieflower hashtag 25,000 times.
The Australian pop icon looks great at 44 years old in the video as she tries to sing a semblance of life into the sensual lyrics of the song, but melody wise it’s something of lackluster ballad.
Have you ever had someone give you a flowerpot on your birthday as a present? I have and it put me in an awkward situation because I had to say “Thanks!” while smiling like I “understood” flowers as I just, like…put it there…on a table…in my apartment…somewhere…
That’s how I feel about this new track “Flower.” It’s like she’s given me this new song gifted by Kylie Minogue and now that I’ve heard it I like, don’t know what to do with it. Guess I’ll just…put it…over there?
And truthfully, as far the video, I don’t know if I’m watching a Kylie Minogue music video or an ad for some overpriced high profile perfume. Because the hallmarks of the latter are on full display here: shot in foggy black-and-white, a meadow of white flowers, a wooden swing, Kylie in a sheer negligee floating in a pool of water, lens flare. I liked this dated formula better in the ‘90s when it was a Chris Isaak’s “Wicked Game” music video.
I can say that career-wise I understand the meaning of this single. The new tune is something of a love letter to her career—commemorating her 25 years in music, off her forthcoming The Abbey Road Sessions, and she wants her fan to know she’s still blooming. The album out on October 29 will include 16 of her most famous songs like “Can’t Get You Out Of My Head” and “Slow,” but reinterpreted for the record.