With the release of her new perfume commercial (featuring a giant slime monster Gaga crawling with tiny men, because that’s what everyone wants to smell like, duh), Lady Gaga also released a heartfelt letter to her fans detailing some of her struggles over the past few years.
“Today is a really happy day for me. The past year was a challenge, and I’m so happy to have my spirit back. I felt in chains at times. Whether is [sic] be the record label disagreeing with me on single choices, or directors who could only create an idea of “gaga” or what i’ve “done before” and not able to move forward, and there was also of course the incessant dragging of the most important single of my career in dead-beaten-horse-mud. Then there were all the personal moments. Betrayed by lifelong friends, mentors I’ve had for years suddenly taking advantage of me, and a massive struggles with my body image.
“I’ve grown and left most of these things behind, the monsters of fame are very real. But I wanted to thank you for baring [sic] with me a little bit. Today’s film is what happens when there is love and respect amongst creatives, teams, management. This project was run solely by the HAUS OF GAGA, ATOM FACTORY, AND STEVEN KLEIN’S fantastic team. I am feeling blessed to have removed those from my life driven by money and luxury, its all about the art of it. I feel free today.
Thank you for always being there for me monsters.
I love you.
In case you didn’t know, Gaga is referring to the replacement of Joseph Kahn as the director of her “Edge of Glory” video, her split with long time collaborator and creative director Laurieann Gibson, and to Madonna’s whining about how Gaga’s “Born This Way” sounded just like her “Express Yourself.”
The second part of the missive is more uplifting—Gaga talks about how freeing her new commercial is (despite how oppressively sticky it looks), and basically makes it clear that her next album is going to kick some major ass.
Check out the commercial for Fame below!