This was kind of unexpected. The new music video for “Daylight” by Maroon 5 is actually sort of…touching?
Coined “The Daylight Project,” the video is culmination of average people from around the world talking directly in their webcams about what they hope for from themselves, the world, and humanity—with a little singing in between too, of course.
Nowhere in it does it feature Adam Levine and his band mates, aside from the audio track. Instead “Daylight” focuses all its energies on these random fans and contributors from around the globe, cut all together
The ten-minute video (yes, ten minutes) works like a mash-up of every home-recorded movie you’ve ever seen and video blog confessional. This means there are lots of swooping grainy footage with a documentary feel featuring just as much crying, kissing, laughing, lens flare, dancing, cute puppies, humor, sadness, inspirational messages, and other realness.
Like the title suggests, “Daylight” seeks to illuminate us all through song coupled with personal footage and is a shoo-in contender for next year’s MTV Video Music Awards in the “Best Video with a Message” category. You could even go as far as to say it’s the fans who are making the sweetest music in this one.