Burger King Criticized for Racist Mary J. Blige Commercial

April 5, 2012 By:
Burger King Criticized for Racist Mary J. Blige Commercial

Mary J. Blige appears in a Burger King commercial where she sings about fried chicken. That commercial has been pulled off the air after only a week of circulation after it received tons of backlash on the internet that it was racist.

Burger King is saying they pulled the ad because it was “unfinished.” We are apparently supposed to believe that Burger King allowed a commercial to go on air even though it wasn’t completed? They released this statement:

“The ad was released prematurely before all of the licensing and final approvals were obtained. We would like to apologize to Mary J. and all of her fans for airing an ad that was not final.”

Well, that’s not WHY people were upset. Nobody was up in arms because the commercial didn’t have all its licensing!

One ad writer Thembisa S. Mshaka says the commercial showed a “tone-deaf representation of black women in advertising that perpetuates the stank, sassy, abrasive but entertaining ‘soul sista’ stereotype.”

You can watch the video below, but here’s what’s happening in a nutshell. Some guy asks what’s in the new chicken wrap and then Blige appears from nowhere standing on a table and belting out the ingredients singing, “Crispy chicken, fresh lettuce, three cheeses, ranch dressing wrapped up in a tasty…flour…tortilla.”

Mary then apologized to fans, well, sort of. Mary wrote, “I understand my fans being upset by what they saw. But, if you’re a Mary fan, you have to know I would never allow an unfinished spot like the one you saw go out.”

What was so unfinished about it? They hadn’t taken out the thinly veiled racism yet?

Well, the ad is apparently going to be “finished” and then returned to the air.