Mumford & Sons are on top of the world with Babel.
The London folk rockers sophomore album rose to the top of record charts with sales number of 600,000 copies in its first week—a heady feat for the Billboard 200—which means the group is the biggest debut of the year, according to Nielsen SoundScan. If that wasn’t surprising enough, it also gave an unexpected boost to its first album Sigh No More moving into back into the Top 10 (at #10).
For further perspective on this achievement, compare Mumford & Sons’ 600,000 to Justin Bieber’s most recent album’s 374,000 and made it the best debut since Drake’s Take Care album last November at 630,000.
Mumford & Sons have an audience that spread across demographics and both mainstream and indie sensibilities which could account for its substantial debut. Of the 600,000 sold, 72 percent of them (420,000) were digitally bought making it second only to Lady Gaga’s Born This Way. However, back to keeping things in perspective, Gaga’s was boosted largely because of her 99-cent-per-album deal on Amazon, so un-skew that as you will.
Other acts that rounded out the list included Green Day in the number two spot with Uno!, the first in a trio of albums successively rolling out in the following months, and No Doubt holding down the number three slot with Push and Shove.
Mumheads really came out of the woodwork to support their beloved band, giving them a commercial success that could translate into Grammy gold this February.