Following the Olympics’ announcement of their official song is the arrival of even bigger news: a music video for it.
The Olympic video for Muse’s “Survival” has already hit the Internet, bringing the heroic song to Olympic heights. It was announced last week that the song was chosen as the official song of the 2012 London Games this summer
The new video pairs the sporting lyrics to the various games of the summer Games. Any doubts as to whether or not the two would match have surely dissolved as a result. Like Cinderella’s glass slipper, it’s a perfect fit.
“Survival” opens simply on the text “2012” in the Olympics jagged typeface. As the ballad opening of the song begins, that date rewinds.
Images fade in: Olympians over the years in their various sports. Along with the rewinding video, the video footage plays in reverse.
Part two of the song is the pop verse. As the synths cut in, we get extreme close ups of athletes, deep in concentration prior to their ultimate competition. When the thumping drumbeat arrives, the racers launch. A swimmer, a runner, a cyclist…
The video really takes off when the competitors on screen start winning. Those moments build, corresponding with the song’s constant crescendo.
Like “Survival” the song demonstrates a complete spectrum of rock-on-roll, “Survival” the video features a plethora of sports. Many of which inexperienced Olympic fans might have not even realized were part of the games… Kayaking, paddleboarding, horse jumping…
“Faster… Higher… Stronger” titles read on screen.
As the lyrics move toward their final chant – “I chose to survive... Whatever it takes…” - the athletes start to struggle, physical strain exploding on their faces.
The editor’s craftiness even manages to match Matthew Bellamy’s iconic yell with muted B-roll of Michael Phelps in a triumphant scream. The effect makes it look like the swimmer is singing along.
“Survival” also contains some impressive and stylized rotoscoping of a runner that flashing between its raw footage.
All around, it’s an epic effort well spent. Check it out and get psyched for the Games. The opening ceremony arrives July 27th.