Asher Roth Joins Def Jam; Releasing New Album

November 22, 2011 By:
Asher Roth Joins Def Jam; Releasing New Album

Asher Roth is back. It’s been too long since Asher Roth’s break out 2009 single “I Love College.” I was just thinking how there wasn’t enough music about suburban kids woes, you know songs about waking up at 3pm, drinking Miller Lite out of a red cup, and not remembering where you parked your car… those kinds of problems.

Anyways, Asher Roth is back and ready for his second studio album with his characteristically lazy rhyming style and songs about things that appeal to a 26-year-old from Pennsylvania whose parents artfully named him Asher.

Asher left his first label at SRC/Universal Motown and has just signed with Def Jam Recordings and his sophomore album Is This Too Orange? will release this spring.

“Def Jam is a great place to call home,” says the rapper, “I’m excited to get back to the basics with good, honest music.”

He’s been working on the new album with producers like Pharrell and Jim Jonsin in addition to the several mixtapes he’s released since his 2008 debut album. Last year he released the free mixtape entitled Seared Foie Gras with Quince and Cranberry and also the EP The Rawth EP with producer Nottz.

His next mixtape, Pabst & Jazz Sessions, will release on December 20 on itunes if you need something to tide you over until his album comes in the spring.

Island Def Jam President and COO Steve Bartels is excited to bring Asher into the Def Jam family, “The Def Jam brand stands for quality, creativity, and authenticity. We believe Asher Roth delivers all this and more. He’s a great fit for us and we look forward to delivering Asher’s special brand of great hip-hop music as only Def Jam can.”

Since Asher Roth has been out of the spotlight for at least a year, the rap world has filled his void with another rapper named Mac Miller, also from Pennsylvania, because you know, the world can only have one white rapper from that state at a time.

Mac said, Asher’s a really great artist and his song “I Love College” is not even the tip of the iceberg of what Asher can do.

“Asher Roth came out with ‘I Love College’ and that’s not really him as an artist, “ Mac told XXL, “He likes to rap his a-s off. He likes to spit, and he’s on some positive change the world type stuff for the better, and that’s [“I Love College”] not him. They thought that would be a hit song. And I think that was the thing, like, he came out in that lane that they pushed him in and he didn’t wanna go there.”