The music video for No Doubt’s next single, “Looking Hot,” has been in some hot water of its own. The controversial clip features predictable cowboys and Indians-themed images like lead singer Gwen Stefani in a scantily clad “Native” outfit and a feathered headdress tied up and held at gunpoint, and a cowboy vs. Indians showdown at the video’s end.
Some in the community found it to be a mockery of the Native American culture, calling it a superficial and racially insensitive portrayal of its own tribal diversity and fraught history diluted to a simple and pedestrian backdrop for the band’s song. It was enough to get the band to reconsider the video's presence altogether.
Here’s what the band had to say over the weekend via their official website, explaining:
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people.
“This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”
The band’s decision has started its own sub-debate about artistic expression vs. overt political correctness. What do you think?