Whether it’s on social media or lyrics in her music, Rihanna is routinely known for her straightforward IDGAF attitude.
A refreshing trait in today’s PC policed celebrity media, a strategy that clearly works for the RiRi brand and fuels her popularity—she’s currently the “most liked” figure on Facebook. Everyone wants to know what she’s up to and what she has to say.
At her recent stop in Century City for the launch of her latest fragrance Nude, we caught up with the international pop singer who’s phresh off the runway of her seventh album Unapologetic, which is the first ever #1 for her career. It’s an achievement that’s a long time coming; we asked Rihanna why the bold name and why now.
“The title really speaks for itself,” she says clearly to Stereotude, explaining, “I wanted an album on truth. Unapologetic is really honest, I wanted depth, I wanted to show growth.”
Part of that growth made itself evident with the premiere of the record’s lead single “Diamonds,” a mid-tempo pop ballad penned by Sia, which was a 180-turn from the songstress’s more upbeat electro-dance heavy club bangers like “Where Have You Been” and “We Found Love.”
“Diamonds” valiantly translated to radio and became a #1 chart-topper upon Unapologetic’s release, rounding out her track record to a grand total of twelve #1 singles in the U.S., a feat only accomplished by acts like Madonna and The Supremes, putting her in fourth position for most Billboard Hot 100 #1s in the states.
Keep those umbrellas out. It looks like this Rihanna reign still won’t let up.
Pick up a bottle...or two...or Rihanna's new fragrance available only at Macy's.