Rihanna's Releases New Music Video for 'Rude Boy'

Rihanna just released her new music video for 'Rude Boy' directed by Melina Matsoukas.

It's cute, simple and sexy all rolled up in one music video.

“[The video] completely different from any other video I’ve shot before,” Rihanna said of her video. “A lot of my videos are really dark and edgy and tough. ‘Rude Boy’ is more playing along the lines from my roots… We used a lot of color, but also the costumes were very Jamaican dance-hall queen type.”

The video is definitely playful which we liked. What do you think of Rihanna's new video?