Taylor Swift and B.o.B’s new video has arrived and looks the way some good ol’ fashioned home cooking tastes.
TayTay and B.o.B’s video “Both of Us” is a ballad to the south. In the video, the artists’ authentic lyrics pulled from their southern roots are conveyed with striking visuals portraying a different lifestyle.
Desaturated imagery takes us through a series of scenes with homemade, handheld charm. We see horses, children, and a young couple. There are trailers, farms, old cars, and sprawling fences. Ahh, the south…
Some of the highlight scenes include Taylor and B.o.B in a pool hall, sitting on a porch, and a profile of B.o.B rapping in front of a faded American flag.
In a behind the scenes feaurette, fans can get a closer look at the production.
“We have a bunch of different setups… Country, field, barn,” Swift said.
Director Jake Nava headed the project. Nava’s resume includes videos from a range of artists from Beyoncé, to The Cranberries, to the Rolling Stones. He recently took home a Grammy for Best Short Form Music Video for the musical interpretation of Adele’s groundbreaking “Rolling in the Deep.”
For B.o.B’s new song, Nava wanted a “brand new and different” look. His inspiration was simply portraying the lower portion of the country.
“My vision for the video is a kind of collage of different aspects of humanity in the Southern States,” he said.
Mission accomplished, Jake… According to B.o.B, the director works fast.
“This video is the quickest moving video I’ve ever done in my life,” he said. “We’ve done about five to six different scenes… It’s not even noon yet.”
Despite the tight schedule and what turned out to be a severe bug problem, everyone made it out alive and with a quality product.
Grab some barbeque and check out the this southern fried video.
B.o.B’s “Both of Us” featuring Taylor Swift is on his second studio album Strange Clouds, available now.