October 23, 2012 by: Matt Dekneef
“Good Morning America” got a little too excited there for a second.
The morning news program incorrectly tweeted the following: “Taylor Swift’s new album #RED has only been out for a day and has already sold over 4 million copies. #TaylorOnGMA”.
Not exactly, GMA intern in charge of the early morning show’s status updates. As Brain Mansfield, a USA Today correspondent, reality checks: Taylor sold 4 million digital singles from the album Red’s 16-song tracklisting. An achievement in its own right, yes, but not the crazy figure they originally claimed.
However, “early retail reads” according to Hits Daily Double, do hypothesize that these numbers indicate the album does have the Platinum potential to break the million-copy ceiling after just its first-week out.
If that happens, it’ll make Taylor the first artist in 10 years to release two back-to-back albums that sell over a million albums in its first week since the golden age of CD sales: *NSYNC, Eminem, and the Backstreet Boys. Tay Tay will be the premier digital darling of the iTunes sales model.
All this wouldn’t have come without a seriously strategized marketing schedule. The country-pop singer has exclusive deluxe album deals with Target, a Rolling Stone magazine cover, and a performance at the iHeartRadio Festival in Vegas.
She also had a much publicized month-long Monday morning countdown with “GMA” where she premiered new singles—all varied and further hinting this would be a straight up crossover record—from Red that then released in full the next day up until its release yesterday.
You can hear her paint the city red this morning when she appeared on “GMA” to perform tracks from her latest album. Watch:
The morning news program incorrectly tweeted the following: “Taylor Swift’s new album #RED has only been out for a day and has already sold over 4 million copies. #TaylorOnGMA”.
Not exactly, GMA intern in charge of the early morning show’s status updates. As Brain Mansfield, a USA Today correspondent, reality checks: Taylor sold 4 million digital singles from the album Red’s 16-song tracklisting. An achievement in its own right, yes, but not the crazy figure they originally claimed.
However, “early retail reads” according to Hits Daily Double, do hypothesize that these numbers indicate the album does have the Platinum potential to break the million-copy ceiling after just its first-week out.
If that happens, it’ll make Taylor the first artist in 10 years to release two back-to-back albums that sell over a million albums in its first week since the golden age of CD sales: *NSYNC, Eminem, and the Backstreet Boys. Tay Tay will be the premier digital darling of the iTunes sales model.
All this wouldn’t have come without a seriously strategized marketing schedule. The country-pop singer has exclusive deluxe album deals with Target, a Rolling Stone magazine cover, and a performance at the iHeartRadio Festival in Vegas.
She also had a much publicized month-long Monday morning countdown with “GMA” where she premiered new singles—all varied and further hinting this would be a straight up crossover record—from Red that then released in full the next day up until its release yesterday.
You can hear her paint the city red this morning when she appeared on “GMA” to perform tracks from her latest album. Watch:
