If only real life sounded this good…
In what will quite possibly go down as the coolest sneaker commercial crafted to date, Adidas have unveiled their newest commercial masterpiece: “Unite All Originals.”
Combining city sounds—smashing trash cans, basketball dribbling, sneaker squeaks, cheers, electric sheers, car tires—a song emerges, as two young denim-clad bucks work the soundboard.
On top of that, the spot employs quick cuts, pop art graphics, effects and neon lights, as 20-somethings play out this urban-life campaign to coolness.
The result is a 1:41 second commercial that is better than most modern music videos.
Understandably, the video is already nearing one million views. Tune in below and enjoy: